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Great Verses Good Online Content?

Here are some guidelines for writing and developing good online content, or copy as it’s called. Good online content will mostly conform to a set of guidelines for online content. The goal of the guidelines is that the text and images are easily understood. Clear to your audience and clear and simple so that even the search engine spider can understand your meaning.

But great online content should also be insightful and useful so people might want to or share it online. That’s writing great online content. All together the elements should be clear also made as engaging, by all creative means, as possible. Getting your articles mentioned online it is a good way to build your site’s authority.

Size of Post or Article

Let’s first note that it’s recommended to use at least 300 words per post, article or page. That’s because a well developed article focused on a topic generally needs to be of that length to be informative. An informative article improves the readers experience with your page and the likelihood that search engines will rank it well in the search results.

Plan Your Article

What is the purpose of the article? Think about how you can organize elements of your message to best convey your meaning. A signal article will be developed through several topics and topics may have several paragraphs.

Organize Thoughts Into Paragraphs

Think about the content of your paragraph. Develop a thought into a sentence, then connect related thoughts to develop the paragraph. Note that paragraphs should be short, of 2-4 or so sentences in length. Sequence your paragraphs to develop a topic. Your topics may also sequenced to explain establish your article.

The first paragraph should serve as an introduction while the last paragraph should be a summation or conclusion. People reading content online like to skim to determine if it’s the content they’re looking for. So try to make tightly organized paragraphs in which the first sentence states the purpose. This serves the user by improving their experience with your website.

Use Headings

Also keep your paragraphs on a single intent, which is important to readability. The search engine really loves headings as they can better understand the content so as to digest and index your content. Headings create sections of one or more paragraphs. By grouping related content together you will be creating sections, and be sure to use a heading.

Particulars of Online Articles

And it’s better to use short sentences, of 20 words or less. Long sentences are harder to understand for people and even more difficult for the search engine’s spider to understand. Also try to use a lot of connecting words like, therefore, and, also, and so on, which creates a connection between thoughts. And try not to start more than 2 sentences in a row with the same word. Additionally, use few passive voice verbs, which are not as easy to understand as active voice.


Finally it’s recommended that you set aside the text before publishing it so that you can reread it several days or weeks later. This allows you to get a fresh perspective on what you wrote before publishing it. By rereading for sentence word counts, connecting words, headings and topical organization you’ll improve your articles readability for people and spiders.

The only task remaining therefore is to engage, hold interest through the most appropriate mediums like layouts, click through explanations, graphs, photos and graphics that generally improve your readers experience with your audience, called user experience (UX). So that’s how we’ll (you’ll write and I’ll edit and publish) great online content.