Someone enters a search term into Google and the results of the most relevant websites are returned. These days Google is trying to return the best QUALITY results. When you do a search you want the most relevant search results, right?

Define Your Brand

Is your site the best there is that Google should return your site? You are unique and everyone brings their own dynamic to the table. Why should someone want to connect with you? To what advantage would it be for them? In marketing terms this is called brand. What is your brand? How would you define it?

First of all, you need to own your content. That is, a web designer may have put your site together for you and now they are done. They have written from their perspective about your business. Once they turn it over to you it’s your turn to accurately represent who you are, your brand, on your new website.

Excellence In Your Niche

Again, why should Google return your site in their search results? How have you differentiated yourself from the pack? Why are you the best site that Google should return you on page 1?

There are two factors here. One is what is your brand and how are you unique? The second is, does your site really represent who you are accurately, that is does it clearly represent your brand?

Keep It Current and Fresh

Then you need to keep it razor sharp in freshness by updating it as you hone your skills, desires, and attitudes. Everything needs to be current. You are changing constantly and possibly so is your brand. You constantly need to keep your site up-to-date.

That doesn’t mean that a video you published a year ago is outdated, but have you added something of value recently? Things in your world are changing and you’re growing as a person and so you’ll want to keep your site current and therefore highly relevant. Go through all your pages and update them regularly, like every 6 months.

Have Original Content

Your content is original because you are unique. Because you are unique so should be your content. Just your attempt to summarize and explain can be original because it’s your perspective. It’s your uniqueness that makes you stand our from the crowd. And if your uniqueness makes you the best choice in certain areas and situations then you’re going to want to make that clear.

Are you growing in defining who you are and the market you serve? Do you do everything well and are you truly a master at those things you do? Excell at what you do and others will want to connect with you!

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