Price for Development
The cost of professional website development has several components. First task of the website designer for SEO is to build a website strictly for SEO purposes That is, SEO should be build-in, not added-on. There are many design templates from which to choose. I use the StudioPress themes for WordPress, which is included in the pricing for the development of your website. WordPress is the best tool for building websites for SEO and StudioPress themes are the best WordPress themes I’ve found for SEO purposes.
Static Website or Blog Style
There really is no such thing as a static website anymore. Why is that? Because Google very quickly forgets about a website that is always the same and never changes. By adding a blog or articles page you get the opportunity to regularly grow your website. The only constant you can count on, other than God, is change. So grow your knowledge, engagement and brand.
There are sites that may, like fashion, change constantly anyway and will not need to rely on a blog. But wouldn’t a blog still be a good way of engaging your audience? A great example of the important of engaging your audience is social media and the 2.3 active Facebook members, half of which sign in everyday.
Organizing Your Content
Then you’ll need your content pages, which are topics that organize your website into a clear presentation. Altogether, they represent who you are, the work you do and your particular message, which is your brand.
Larger websites need to be structured into categories. You’ll see on this sample site that there are at most 3 levels of structure. Clear site structure makes the organization of your material clear to your website visitors and shows the search engine how various pages are connected.
Price For Website Development Includes Design
Here is a website as an example for pricing of website development. For me to develop a website at this level for you and about the same size and complexity will cost $1500. The home page may be more elaborate and the other pages more topical, but everything is attractive. It started with a StudioPress theme and then was brought to life by text, images, colors and layout, completing the design.
We’ll create your content from the verbiage you give me for each page and then by me editing it for SEO and presentation quality before publishing. Every page or post needs graphics. What graphics will help represent your brand? Photos and graphics make the page more interesting which keeps visitors on your site longer. Give me your ideas or what pictures you have then I’ll edit them and fill in others as needed.
Price For SEO Development
Putting up strictly what you give me is one thing but my editing that content into it’s presentation form is where the SEO takes place. First the page is divided into subheadings, as dictated by best practices, along with all the other aspects of great content.
Also included in SEO is keyword research and creation of metadata for every page. Keyword research is essential because it identifies the classification of each page, in search engine terms. Metadata includes a short description of a page that will appear in search engine result pages. This description should entice your reader to click on your link, very important! That’s the whole point, right?
There is also structured data which has many components. All these SEO tasks will add another $1500 to the initial build of your 10 page website.
The contract price for this development and SEO work together is the sum of both amounts but is divided into 2 payments. A deposit to initiate the contract and a final balance once everything is complete but before it’s moved from my development arena into your chosen domain name and hosting plan.
Please make initial payment of 50% for work to begin and then once the site is up and has been completed, then the remaining 50% would be due to bring the test site online and to complete the project.
Your Own Hosting Account
You’ll need a hosting account. There are website design companies out there that will host your website in their own leased area, making it available for all to see. They like to run your website themselves, giving them complete control over your website that you paid for. That’s a bad idea for you, because they’ll never give it back to you.
I recommend you get your own hosting account, and I use Siteground, which I also recommend for your website. If you have your own hosting account your website is in your control. The annual fee for this is about $100.
When you sign up for a WordPress Hosting Plan please specify you want your own unique IP address. Otherwise you’ll be sharing an IP address with other websites and if one of them is flagged for whatever reason everyone on the same IP address could also be harmed in the search engine rankings.
Own Your Own Domain Name
Your website name is another item that some website development companies want to purchase for you. Usually they don’t even tell you that this item is separate from hosting. Again, if they own it, this time your domain name, they have complete AND legal control over this valuable resource.
Don’t let any company own your website name, own it yourself. Many smart people have fallen into this trap, so don’t be one of them. This is a separate distinct fee and doesn’t have to be purchased from your hosting company, but it can be. They’ll in turn lease the name you choose from ICANN which will show you as the registered owner.
Price for Maintenance
The standard level of maintenance service I provide consists of editing and posting 2, 300 to 400 words, blog or portfolio posts/articles a month plus maintenance of your 2 Google accounts, Search Console and Maps. You write the article and I’ll edit and post it to your website and your Google Maps account. I’ll also send you an excerpt for each post that you will then, in turn, post to your Facebook business page.
If you don’t already have a Facebook business page I’ll create one for you.
Both your Google My Business account (Google Maps) and Facebook business page should contain a link to the new post on your website; just paste in the URL I give you. This allows the search engine to register your latest activity. More posts than this could mean a lower quality articles, and quality is paramount.
Just like the quality of your initial site needs to be high, so also does every subsequent post. Go beyond merely good content to great content and achieve prominence.
Both your Google My Business account and your website’s Google Search Console require monthly review to deal with any issues that can and do occur. The information gathered from these dashboard reviews may prompt site changes to better your search engine rankings.
Finally, another maintenance item is monthly whole-site backups. I actually lost a website of my own that was hacked, so backups are necessary like the air you breath.
SEO Consultant Pricing
My monthly charge for this level maintenance service for your site is $299 for my standard plan, bigger more complex sites will require more work and cost though. The basic plan is $199, and may be enough to maintain your position, but not enough to really move the needle. These are the components of an effective SEO solution, let’s implement them together. Get in touch to get the ball rolling!
To make payments, please go to my Payments page.