Which Development Tool to Use
How should we create your website? Should we use an automation tool like Wix, that seems to be advertising everywhere? There are other “turn-key” systems being advertised today. Have you considered which is best for SEO?
They talk about how easy it is to create a professional website with their tool. And maybe it is but do you want something that’s really attractive? If you want an attractive website then you’ll definitely need a professionally created design. But our main concern is SEO.
Create Website Tool For SEO
What is the quality of the pictures and graphics that you’ll be using? Quality of graphics is so important because if people like their experience they might share it with others on social media. So, if you’re using photographs you’ll want someone with Photoshop skills to produce your website so you get just the right result. And they’ll want their website creation platform to be flexible to allow the designer to create.
But as important as these factors are there is still one factor that’s even more important when it comes to SEO and that’s using a development environment that is SEO friendly. What is SEO friendly, let me tell you about it?
Why I Develop With WordPress
I use WordPress because it powers more than 1/3 of all websites and there are an abundance of professionally designed themes available. But some themes are more SEO friendly than others and these are the ones I use. An SEO friendly site makes your content readily available to search engines. If you’re interested, here is a technical overview of why WordPress is the best content management system (CMS) for SEO purposes.
There are many factors that the search engine uses to decide which websites to return for a given search term or phrase. One way they judge relevance is how much visitors to a page like the page, measured by bounce rate. Another factor is how well it, the search engine, is able to understand and index your content.
So the question comes up that if you have an existing website can I use it as the starting point for my search engine optimization efforts. And the answer is probably no. Not even all WordPress themes are easily accessed by search engines. SEO is an art and the artist will pick their own tools to get the very best result. The best result is both attractive and readily available for search engines to index.